Our Design Story

Bello | Edu garments are made with fabrics sourced locally and constructed with pride in Accra, Ghana either in - studio or with local factories because we believe in creating local jobs and empowering local talent.
Our designs are produced in small, limited - edition quantities and each piece is held to the highest standards of quality. Our On - Demand approach to ready - to - wear is built on a philosophy not to encourage the culture of mass produced fashion and thus taking a stand against overstock.

In keeping to our On - Demand philosophy, please allow approximately 5 - 10 working days to produce and ship to you. You choose minimal fabric waste and help preserve the earth’s resources when you purchase from us.

Our Values

Passion

We have an immense desire and enthusiasm for what we do and place the utmost value of care in providing limited - editions and well thought out creations that reflect our story, our customers’ tastes and expectations.

Functional

Our pragmatic approach to style and function allows us to reinvent classics and essential wardrobe pieces to enrich our woman’s wardrobe. Each creation produced by us serves a purpose in our customers’ lives.

Empowering

We believe in contributing to make the women in our society stronger and confident to be the best that they can be. We invest in women at every stage of our supply chain. Our fabrics are sourced from local businesses which are predominantly women - owned. Our in - studio production team is comprised of 50% women and the local factories we engage are all women - owned businesses.

Contemporary

We belong in the present and use modern ideas through out our design, production and customer experience phases. We understand that as the world is growing exponentially we have a vital role to play to minimise the environmental impact of fabric waste and unsold inventory. Hence, our On - Demand approach to our Ready - To - Wear business.

Joie de Vivre

We are happy to be here and ensure that our creations and customer engagement have a buoyant zest and enjoyment for life.